Some of our designers are photographers themselves, so we got together to share some of our best tips and tricks to help out our readers who are busy making their mark in this fun and creative field. In this blog post, we’ll share 6 of our best tips for kickstarting your photography career. Professional photography is a highly competitive field, but with the right plan of action you can stand out and thrive amongst today’s crowded market.
1. Find your Niche
There are many different specializations when it comes to photography, such as weddings, fashion, portraiture, landscape, sports and live events. The first step when establishing your photography business is to determine what area you'd like to focus on. This is the time to seek out inspiration. Look at the work of historical photographers, of the top photographers in different fields, even on Instagram, where many up and coming shooters are becoming world-renowned. Determine what types of images you’re drawn to and try out different genres for yourself until you find your perfect fit.
2. Invest Wisely
Next we come to the other most important thing to have as a photographer: Equipment. Budgeting can be difficult when you’re just starting out, but it pays to buy the best that you can afford. Having a good quality camera and lenses will make your photos that much better. Shop around for the best deals, and buy used from reputable sellers to save money. From there, you can look into lighting and other equipment that you may need, depending on your specialization. Here are some of our favorites for budding photographers: The Canon 70D, the Nikon D7200, and the Sony A77 ii.
3. Brand, Brand, Brand
As with any business big or small, branding is essential for a successful photography career. Take time to think about the image you’d like to project to potential clients. Work to create a visual brand that’s unique, bold and above all, personal. It should also be consistent, and carry across from your website to your social media accounts. Looking for inspiration? We love to create new branding designs and have some great examples on our pinterest page.
4. Market Yourself
After establishing your brand, the next step is to market yourself. This is an essential step in getting your name out there and starting to bring in clients. In this stage, it’s important to make yourself stand out from the rest of the pack. One way you can easily do this is with socialcirclecards. Our cards are distinctly unique with their round shape and scalloped edges. When you hand them out, they're an instant hit and even a conversation starter. We offer a wide variety of modern and creative designs for photographers, and can even use your own logo on the back as an added personal touch. You’re sure to be remembered from the moment you hand them out. Some of our personal favorites are: Tara, Dani and Taylor. We even offer a custom design option where we can create a card specifically tailored to your brand.
5. Organize From the Start
Running your own photography business can be overwhelming at times. Given this fact, it helps to be organized from the very beginning in order to save yourself headaches later. This includes everything from organizing your equipment to establishing a process for naming, saving and storing your photos. A great resource we've found is this helpful how-to guide.
6. Know Your Worth
When you’re first starting out as a photographer, it can be tempting to set your prices low as a way to bring in more customers. You should know your value try not to be tempted! Charge what your time is worth - lower prices means doing more work for less money. Realize your worth and establish a business model based on what your own personal needs are to keep your business running.
Finding and pursing your passion is one of the most rewarding things you can do in life. With these tips, you’re sure to turn your love for photography into a full-fledged and successful career.